Strappin' on the leather... business

[Jonnie Hotrocket]

In the leather chaps business it's often times rock hard to get over the perception of bikers, strippers and hot gangs of men. What do you think that the marketing angle should be to best penetrate this growing market?

[Demand Justice]

Mr. Hotrocket!

The problem isn't hot gangs of men, it's getting your leather on them! I agree that leather chaps are an overlooked market place - initially I'd advocate an all out formulaic boiler-plate media blitz:

• Weather
• MSN
• Yahoo
• Double-Click
• Point-Roll (fat boyz)
• Tremor Media
• Accuweather
• Newsweek
• Centro

Maybe some theme park banners, a few wild postings, a blimp, and chaps charity revival run.